Identifying Specific Subgroups of Buyers Who Have Distinguishable Needs Is

question 65

Multiple Choice

Identifying specific subgroups of buyers who have distinguishable needs is called ________.

• A) market segmentation
• B) product analysis
• C) buyer division
• D) market design

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Definitions:

Blank Desktop Database

A new, empty database file created in database software like Microsoft Access, ready for data entry and design customization.

Custom Desktop Database

A database application tailor-made to suit specific needs, often designed for use on a single computer or within a small organization.

Personal Database

A database designed for use by a single person on a standalone computer, aimed at managing personal information or tasks.

Relational Database

A type of database that structures data as collections of tables that are related to each other through unique identifiers.