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What is willingness to pay and how does it impact strategic positioning?
Customer Experience
The overall perception and feeling a customer has resulting from interactions with a company’s products, services, and brands throughout the entire customer journey.
Website Design
The process of creating the layout, visual appearance, and usability of websites.
Interactive Marketing
A marketing strategy that involves two-way communication or interaction between customers and the company, often facilitated by digital technologies to personalize the consumer experience.
Design Elements
Fundamental components such as color, shape, and texture, which are used in the creation of visual designs.
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