A Frequent Flyer Program Is an Example of a Barrier

question 29

True/False

A frequent flyer program is an example of a barrier to customer mobility.

---

Definitions:

Functional Strategy

A specific, detailed plan aimed at achieving objectives in a particular business area, supporting the overall business strategy.

Divisional Strategy

A strategic approach in which an organization is divided into semi-autonomous units, each focusing on a specific product line or market segment.

Corporate Strategy

The overall direction and scope of an organization over the long term, which achieves advantage in a changing environment through its configuration of resources.

Business Strategy

A plan of action designed to achieve a long-term or overall aim in the realm of commerce and management.