Examlex
If companies are promoting consistent images and brands, there is pressure to globalize in order to realize tremendous economies of scale in their global advertising dollars.
Functionalist Theorists
Scholars who analyze society through the lens of function, arguing that each aspect of society is interdependent and contributes to society's functioning as a whole.
Social Change
The alteration in the social order of a society, encompassing changes in nature, social institutions, social behaviors, or social relations.
Stability
The state or quality of being stable; resistance to change, deterioration, or displacement.
Equilibrium
A state of balance or stability within a system, achieved when various forces or influences are equal and oppositional forces are neutralized.
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