If Companies Are Promoting Consistent Images and Brands, There Is

question 142

True/False

If companies are promoting consistent images and brands, there is pressure to globalize in order to realize tremendous economies of scale in their global advertising dollars.

---

Definitions:

Difference Threshold

The smallest detectable difference between two stimuli that a person can perceive.

Absolute Threshold

The minimum intensity of a stimulus that one can perceive, signifying the point at which a stimulus becomes noticeable to our senses.

Signal Detection

A technique or process used to identify the presence or absence of a stimulus under conditions of uncertainty.

Difference Threshold

The minimum difference in stimulation that a person can detect 50% of the time, also known as the just noticeable difference (JND).