Coke and Pepsi Have Spent Billions of Dollars to Build

question 151

Multiple Choice

Coke and Pepsi have spent billions of dollars to build brand equity and customer loyalty as a result of their products being so similar. These firms do not motivate buyer loyalty with ________.

• A) aggressive pricing
• B) creative television commercials
• C) appeals to a desire for youth
• D) negative ad campaigns

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Definitions:

Producers

Individuals or entities responsible for creating and supplying goods or services.

Employees

Individuals who are hired by a person or business for wages or salary to perform work or services.

Human Resource Planning

The process of ensuring that an organization has the right number and types of employees, at the right time and place, who are capable of effectively and efficiently completing tasks that will help the organization achieve its overall strategic objectives.