Examlex
The objective of mapping strategic groups is to identify ________.
Psychographic Segmentation
A marketing strategy that divides a market based on consumer personality traits, lifestyles, interests, attitudes, and values.
Geographic Segmentation
The division of a market into different geographical units such as countries, states, regions, cities, or neighborhoods, to tailor marketing efforts to local preferences and conditions.
Lifestyle
The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.
Geodemographics
Geodemographics is a method of market segmentation that combines geography with demographic information to classify populations for targeted marketing and research purposes.
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