Examlex
What is supplier power and why is it important?
Brand Loyalty
The tendency of consumers to continue buying the same brand's products or services over time, reflecting a strong preference.
Psychographic
Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of an individual or group.
Market Segmentation
The process of dividing a target market into smaller, defined categories of consumers who share similar characteristics.
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