Which of the Following Strategy Components Was Most Helpful for Under

question 55

Multiple Choice

Which of the following strategy components was most helpful for Under Armour's early success in the sports apparel industry?

• A) The company started in two market segments, t-shirts and footwear, at the same time.
• B) The company's first t-shirt product was highly differentiated from existing products.
• C) Instead of starting with the U.S. domestic market, the company began its sales effort in Europe.
• D) The company increased sales by offering t-shirts at lower prices than the competition.

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Definitions:

OASDI

Old-Age, Survivors, and Disability Insurance, a comprehensive federal benefits program that provides retirement, survivor, and disability benefits.

Hospital Insurance

Coverage typically part of health insurance policies, paying for hospitalization, surgeries, and related medical expenses.

Hourly Rates

The cost or wage set for one hour of work or service.

Time and a Half

A rate of pay that is 1.5 times the employee's normal wage, typically paid for overtime or holiday work.