A Company Executive Makes a Presentation to the Company's Shareholders

question 64

Multiple Choice

A company executive makes a presentation to the company's shareholders regarding the major components of the company's business strategy. Which of the following is the executive least likely to mention when explaining the component of economic logic?

• A) Superior service
• B) Internal development
• C) Economies of scale
• D) Proprietary product features

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Definitions:

Product Development

The complete process of bringing a new product to market, from the initial idea through design and manufacturing.

Successfully Marketed Products

Products that have met or surpassed the expectations in sales, target market penetration, customer satisfaction, and profitability metrics.

Differentiation

Distinguishing the offerings of an organization in a way that the customer perceives as adding value.

Low Cost

The strategy or condition of offering products or services at a lower price than competitors, aimed at attracting consumers or achieving higher sales volumes.