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Coffea robusta beans represent the majority of the world's coffee production.
Competing Brands
Brands that operate in the same market segment and target similar customer groups, often competing for market share and customer loyalty.
Considerable Alternative Evaluation
The phase in the consumer decision-making process where options are assessed against each other on various attributes and criteria.
Habitual Products
Consumer goods that are regularly purchased out of habit, with minimal decision-making process involved.
Psychological Needs
Pertain to the personal gratification consumers associate with a product or service.
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