Refer to the information provided in Figure 6.8 below to answer the question(s) that follow. 
Figure 6.8
-Refer to Figure 6.8. The marginal utility of the first movie rental is
Definitions:
Alcatel
A multinational company that produces telecommunications equipment and services, now part of Nokia.
Customer Value Proposition
A business or marketing statement that describes why a customer should buy a product or use a service, summarizing the benefits of the offer.
Protocol
A statement that, before product development begins, identifies a well-defined target market; specific customers’ needs, wants, and preferences; and what the product will be and do to satisfy consumers.
SWOT Analysis
A method of strategic planning that involves identifying the strengths, weaknesses, opportunities, and threats pertinent to business competitiveness or the planning of a project.
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