Related to the Economics in Practice on Page 28: How

question 75

Multiple Choice

Related to the Economics in Practice on page 28: How did the introduction of the microwave in 1960 affect the market for frozen food?

• A) It encouraged people to leave the work force by making cooking easier and less time-consuming.
• B) It reduced the opportunity cost of eating frozen food by decreasing the amount of time required to prepare frozen meals.
• C) It increased the financial cost of alternative methods of food preparation, such as conventional ovens.
• D) It made frozen foods more appealing by increasing the variety of meals that could be frozen and reheated.

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Definitions:

Existing Products

Items or goods that are currently available on the market and have been previously introduced to consumers.

Product Development

The complete process of bringing a new product to market, from the initial idea through design and manufacturing.

Successfully Marketed Products

Products that have met or surpassed the expectations in sales, target market penetration, customer satisfaction, and profitability metrics.

Differentiation

Distinguishing the offerings of an organization in a way that the customer perceives as adding value.