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________ present(s) a barrier to entry in the DVD player market.
Stigma Consciousness
The awareness and concern over being stereotyped or judged by others based on a particular trait or characteristic.
Stereotype
A common, yet simplified and rigid perception or representation of a specific kind of individual or object.
Performance
The action or process of carrying out or accomplishing an action, task, or function.
Fact
A statement that can be proven true or false based on evidence or reality.
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