Refer to the Information Provided in Table 13 -Refer to Table 13

question 237

Multiple Choice

Refer to the information provided in Table 13.2 below to answer the question(s) that follow.
Table 13.2
$$\begin{array} { | c | c | } \hline \text { Price (\$) } & \text { Quantity } \\\hline 10.00 & 1 \\\hline 9.00 & 2 \\\hline 8.00 & 3 \\\hline 7.00 & 4 \\\hline 6.00 & 5 \\\hline 5.00 & 6 \\\hline 4.00 & 7 \\\hline\end{array}$$
-Refer to Table 13.2. If a monopoly faces the demand schedule given in the table and has a constant marginal and average cost of $4 per unit of providing the product, then the monopoly maximizes its profits by charging ________ per unit and selling ________ units of output.

• A) $6; 5
• B) $7; 4
• C) $5; 6
• D) $8; 3

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Definitions:

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.

Marketing Strategy

A comprehensive plan formulated to achieve marketing objectives, including target markets, positioning, and marketing mix decisions.

Multi-segment

A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.

Segment Descriptors

Attributes or characteristics used to define and differentiate subsets of a market or population.