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If some gain and some lose as the result of a change, and it can be demonstrated that the value of the gains exceeds the value of the losses, then the change is said to be
Evolutionary Theory
A scientific explanation of the origins of species of plants and animals, emphasizing natural selection and genetic variation.
Gender Differences
Variations in the roles, behaviors, and attributes typically associated with being male or female.
Penetration Pricing
A strategy where a new product is introduced to the market at a low initial price to attract customers quickly and gain market share.
Skimming Pricing
A pricing strategy where a product is initially set at a high price before being gradually lowered to attract different segments of consumers.
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