Examlex
Which of the following statements is false?
Marketing Program
An organized strategy that combines various promotional tools and activities to achieve specific marketing objectives.
Evaluation Phase
A stage in the consumer decision-making process where alternatives are assessed and judged leading to a purchase decision.
Strategic Marketing Process
An organized method for developing, implementing, and overseeing marketing tactics to meet organizational goals.
Positive Deviations
Instances where outcomes exceed expectations, often resulting in benefits or advantageous results.
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