Consider the Code Segment Below

question 16

Multiple Choice

Consider the code segment below. if ( gender == 1 )
{
If ( age >= 65 )
++seniorFemales;
} // end if
This segment is equivalent to which of the following?

• A)if ( gender == 1 || age >= 65 ) ++seniorFemales;
• B)if ( gender == 1 && age >= 65 ) ++seniorFemales;
• C)if ( gender == 1 AND age >= 65 ) ++seniorFemales;
• D)if ( gender == 1 OR age >= 65 ) ++seniorFemales;

Acknowledge the trends affecting traditional media, particularly newspapers.

Understand the effectiveness and impact measurement of online advertising.

Know the strategic use and advantages of non-traditional advertising media, including digital billboards and transit advertising.

Understand the principles of advertising scheduling and its relationship with purchase frequency.

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Definitions:

Adoption Process

The sequence of steps a consumer goes through, from first becoming aware of a new product or service to finally making the purchase and using it.

Awareness

The degree of consumer recognition of a product, brand, or company, often influenced by marketing and advertising efforts.

Consumer Adoption Process

The sequence of stages a consumer goes through in embracing a new product or service, from awareness to loyalty.

Trial

A test period during which a product or service is used to assess its functionality or effectiveness before making a full commitment.