How Can Intense Media Coverage Play a Negative Role for a Candidate

question 62

Multiple Choice

How can intense media coverage play a negative role for a candidate as evident in Governor Rick Perry's poor performance in the 2012 Republican presidential primaries?

• A) A bad televised public debate performance by a candidate can overshadow everything else.
• B) Candidates who fail to raise money aggressively are marginalized by the media.
• C) If a candidate is unwilling to be interviewed constantly, the media will marginalize them.
• D) If a candidate has a negative personality, this will be taken advantage of by the media repeatedly.
• E) A candidate who is initially unwilling to meet with the media is not afforded the chance again.

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Definitions:

Primary Research

Original research conducted to gather fresh data firsthand, as opposed to analyzing existing data in secondary research.

Social Media Research

The process of obtaining data and insights from social media platforms to inform business decisions, understand consumer behavior, and analyze market trends.

Primary Research

This type of research involves the collection of first-hand data directly from sources or subjects through methods like surveys, interviews, and experiments.

Secondary Research

Secondary research uses existing data gathered by others, such as reports, studies, and public records, to analyze trends, market conditions, or competitors without original data collection.