Dotterel Corporation Uses the Variable Cost Concept of Product Pricing

question 17

Multiple Choice

Dotterel Corporation uses the variable cost concept of product pricing. Below is cost information for the production and sale of 35,000 units of its sole product. Dotterel desires a profit equal to a 11.2% rate of return on invested assets of $350,000. The markup percentage for the sale of the company's product is:

• A) 14%
• B) 5.6%
• C) 45.71%
• D) 11.2%

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Definitions:

Interest Rate Schedules

Tables or charts detailing the interest rates applicable for various financial products or loans over time.

Markup Pricing

A pricing strategy where a fixed percentage is added to the cost of goods to cover expenses and profit.

Limit Pricing

A strategy where a firm sets its product prices low enough to deter new competitors from entering the market.

Price Leader

A company or product that has a large enough market share to influence the price levels of its products or services in the industry.