Magpie Corporation Uses the Total Cost Concept of Product Pricing

question 133

Multiple Choice

Magpie Corporation uses the total cost concept of product pricing. Below is cost information for the production and sale of 60,000 units of its sole product. Magpie desires a profit equal to a 25% rate of return on invested assets of $700,000. The markup percentage on total cost for the company's product is:

• A) 21.0%
• B) 22.7%
• C) 15.8%
• D) 24.0%

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Definitions:

Incremental Revenue

Additional income generated from a new sale, project, or strategy, over and above existing revenue streams.

Incremental Costs

Costs that change as a result of a new decision or alternative action, also known as marginal costs.

Incremental Costs

Incremental costs are the additional costs incurred when a business increases its level of operations or production.

Make or Buy

A decision-making process used by companies to determine whether to produce goods in-house or purchase them from an external supplier.