Examlex
Zipee Inc.'s unit selling price is $90, the unit variable costs are $40.50, fixed costs are $170,000, and current sales are 12,000 units. How much will operating income change if sales increase by 5,000 units?
ARGs
Alternate Reality Games; interactive games that use the real world as a platform, often involving multiple media and game elements to tell a story that may be affected by participants' ideas or actions.
Advergame
A video game that is created specifically to promote a product, brand, or marketing message, blending advertising and gaming.
Script Placement
The strategy of embedding promotional messages within the narrative content of media, such as movies or TV shows, in a subtle way.
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