Examlex
When callable bonds are redeemed below carrying value,
Cannibalized
When a new product or service significantly reduces the sales, market share, or demand of an existing product within the same company.
Existing Brands
Brands that have been established in the market over time and have developed awareness, loyalty, and identity among consumers.
Brand Dilution
Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.
Pepsi
A global brand of carbonated soft drinks produced and manufactured by PepsiCo.
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