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What Should Be Included in the Objectives of a Developmental

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What should be included in the objectives of a developmental plan? What are the characteristics of good plan objectives?


Definitions:

Market-oriented Era

A period where businesses prioritize identifying and fulfilling the preferences and needs of their customers through product development and targeted marketing.

Good Product

A product that meets or exceeds customer expectations in terms of quality, performance, and value, contributing to customer satisfaction and loyalty.

Customer is King

A business philosophy that emphasizes the importance of customer satisfaction and prioritizing customer needs in company decisions.

Seller's Market

A market condition characterized by a high demand for goods and services relative to supply, often leading to higher prices and quicker sales.

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