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The Main Goal of the Strategic Planning Process Is To

question 13

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The main goal of the strategic planning process is to:

Analyze strategies for business growth and innovation with a focus on creating customer value in a technological context.
Identify the powers and actions of the Federal Trade Commission in regulating advertising and unfair business practices.
Describe and analyze generational cohorts, focusing on their interests, lifestyles, and significance to marketers.
Understand the concept and implications of sales response functions in marketing.

Definitions:

Personal Performance

refers to an individual's effectiveness, efficiency, and quality of work in their professional or personal activities.

Ethical Guidelines

Directives outlining acceptable behaviors and decision-making practices based on moral principles in a specific realm.

Ethical Choice

A decision-making process that involves evaluating and selecting among alternatives based on moral principles and values.

Generational Influences

The impact that the values, behaviors, and communication styles of one generation have on society or workplaces.

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