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Define vulnerability in the context of strategic planning.
Airlines
Firms that facilitate the air conveyance of people and goods.
Monopolistic Competitor
A firm in a market structure where many companies sell products that are similar but not identical, allowing for competition on factors other than price.
McDonald's
A global fast-food restaurant chain known for its burgers, fries, and breakfast menus.
Fast-food Outlets
Quick service restaurants that serve food rapidly and are typically part of a large chain or franchise.
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