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What Is Contextual Congruency? How Does It Differ from Strategic

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What is contextual congruency? How does it differ from strategic congruency?


Definitions:

Behaviorism

A psychological approach that emphasizes the study of observable behaviors and the processes of learning, disregarding the importance of mental states.

Unconscious Drives

Motivations for behavior that an individual is not fully aware of, often stemming from hidden or repressed desires.

Psychoanalytic Theory

A conceptual framework developed by Sigmund Freud that describes the structure of personality and the forces that shape personality development, serving as the foundation for psychoanalysis.

Cognitive Theory

A theory of psychology that emphasizes mental processes such as perception, memory, decision-making, and problem-solving as the basis of understanding behavior.

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