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Qualitative Interviews Can Be Conducted in Different Ways

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Qualitative interviews can be conducted in different ways. Three general types of interview schedules are structured, semi-structured, and unstructured. Most surveys use structured interview schedules. Interviews become more natural, in-depth, and exploratory as you move toward unstructured interviewing. The type of interview schedule selected depends on the objective of the study - testing a specific concept, being guided by existing theory, or doing an exploratory study. _____ is the best for an exploratory study where a theory may be generated.


Definitions:

Reciprocity Norm

A social norm suggesting that people should return the help they have received to others in kind.

Kitty Genovese

Refers to a case from the 1960s that became a symbol of urban apathy, wrongly cited for years as evidence that numerous neighbors heard her cries for help but did nothing.

Altruism

The selfless concern for the well-being of others, often resulting in actions that benefit others at a personal cost.

Social-Psychology Research

The examination of how the presence of others, whether real, perceived, or suggested, affects individuals' mental processes, emotions, and actions.

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