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The reliability and validity of agency records, as well as the general suitability of those data for a research project, is primarily dependent upon understanding _____. Understanding how the data were originally collected helps researchers identify potential new uses of data and be better able to detect potential problems with reliability and validity.
Imitation
The act of mimicking or replicating someone else's actions, strategies, products, or behaviors.
Innovative Product
A new or significantly improved good or service that offers unique benefits or solves problems in a novel way.
Brand-Name Recognition
The extent to which a consumer can accurately identify a brand based on visual or auditory cues.
Trade Secrets
Confidential business information that provides an enterprise a competitive edge, such as formulas, practices, designs, instruments, or patterns.
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