Content Analysis Is Essentially a Coding Operation

question 17

Multiple Choice

Content analysis is essentially a coding operation. Coding represents the _____ in content analysis. Communications-oral, written, or other-are coded or classified according to some conceptual framework.

• A) designing process
• B) measurement process
• C) development process
• D) analytical process

---

Definitions:

Significance Level

The probability of rejecting the null hypothesis when it is actually true, often denoted by alpha and used as a threshold in hypothesis testing.

Dial Soap

A brand of personal care products, including antibacterial soap, known for its cleaning and germ-fighting properties.

P-Value

A statistical measurement that helps to determine the significance of the findings from an experiment or study.

Level Of Significance

The threshold set by researchers to determine the probability below which a null hypothesis will be rejected, indicating statistical significance.