Before Beginning to Code Newspapers, Crime Dramas on Television, or Detective

question 16

Multiple Choice

Before beginning to code newspapers, crime dramas on television, or detective fiction, the researcher needs to make plans to assess the reliability of coding. Inter-rater reliability can be determined by having _____ code the same message and then computing the proportion of items coded the same.

• A) three different people
• B) two different people
• C) one person
• D) four different people

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Definitions:

Intangibility

A characteristic of services that implies they cannot be seen, touched, or physically measured.

Evaluating Services

The process of assessing the quality, effectiveness, and satisfaction of services provided to customers.

Difficulty

The level of challenge or effort required to complete a task or overcome a problem.

Tangible

A term used to describe physical items that can be seen, touched, and usually, valued, such as machinery, buildings, or products.