Field Research Has Covered the Wide Range of Applications from Highly

question 14

Short Answer

Field research has covered the wide range of applications from highly structured counting to less structured field observations and _____________________.

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Definitions:

Innovation

The process of creating, developing, and implementing new ideas, products, or methods to improve or disrupt existing markets.

Market Expansion

Strategies used by businesses to sell their existing products or services to new geographical areas or markets to increase their customer base.

Perceived Value

The customer's evaluation of the benefits and costs of one product when compared with others, influencing their purchasing decisions.

Perceived Benefits

The recognized and valued positive outcomes that consumers believe they will receive from a product or service.