Examlex
List and discuss the roles of interviewers in qualitative research. Offer an example of a research scenario that would be appropriate for each role.
Associative Relation
A connection or link between two concepts or entities where one is reminded of the other.
Levels Of Involvement
The different degrees of interest and concern that consumers show towards a product or a buying decision, ranging from high to low.
Strength Of Commitment
The degree of dedication or loyalty an individual has towards a cause, activity, or relationship.
Attitude Object
Any entity, whether a person, product, social group, or concept, towards which an individual holds a specific attitude.
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