Focus Groups Are Most Useful

question 45

Multiple Choice

Focus groups are most useful

• A) when precise generalization to a larger population is essential and the focus groups' participants and the larger population are relatively heterogeneous
• B) when precise generalization to a larger population is essential and the focus groups' participants and the larger population are relatively homogeneous
• C) when precise generalization to a larger population is not necessary and the focus groups' participants and the larger population are relatively homogeneous
• D) when precise generalization to a larger population is not necessary and the focus group participants and the larger population are relatively heterogeneous

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Definitions:

Agenda Setting

A communication theory that suggests the media has the power to determine which issues are considered important by the public.

Media

Means of mass communication, including newspapers, television, radio, and the internet, that disseminate information or entertainment to a wide audience.

Issues

Important topics or problems for debate or discussion.

Voter Turnout

The percentage of eligible voters who cast a ballot in an election, indicating the level of public participation in the democratic process.