When Follow-Ups Are Planned with Mail Surveys, ____

question 40

Multiple Choice

When follow-ups are planned with mail surveys, ____.

• A) response bias is not an issue
• B) the anonymity of respondents is not guaranteed
• C) the response rate increases
• D) the response rate decreases

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Definitions:

Marketing Channels

The set of intermediaries or pathways through which goods and services are distributed from producers to consumers.

Consumer Product

Goods produced and intended for use by consumers for personal, family, or household purposes.

Marketing Channel

The pathways through which goods and services flow from producers to consumers, including intermediaries such as wholesalers and retailers.

Types

Distinct and identifiable classes or categories into which things or concepts can be grouped based on shared characteristics or qualities.