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SFAS 159 requires that once fair value has been adopted for a class of securities, the company can reverse the option after one year.
Transactional Marketing
A business strategy focusing on single-point sales transactions rather than building longer-term customer relationships, emphasizing product exchange and immediate revenue.
E-Selling
The process of using digital platforms and tools to conduct sales activities, including promoting, selling, and servicing customers online.
Telemarketing Activities
Marketing campaigns conducted over the telephone to sell products or services to potential customers.
Relationship Marketing
A marketing strategy focused on building and maintaining long-term relationships with customers.
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