Describe the Difference Between Reliability and Validity, as They Pertain

question 58

Essay

Describe the difference between reliability and validity, as they pertain to marketing research.

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Definitions:

Bona Fide

Means genuine, real, or without the intention of deceit; often used to describe authentic documents or sincere intentions.

Sexual Discrimination

Unfair treatment of individuals based on their sex or gender, leading to disparities in opportunities and outcomes.

Age Discrimination

Unfair treatment of individuals based on their age, particularly in employment practices.

Affirmative Action

A policy or a set of measures aimed at increasing opportunities for historically disadvantaged groups in various areas, such as employment and education.