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Discuss the Main Methods for Measuring and Evaluating Consumer and Trade

question 4

Essay

Discuss the main methods for measuring and evaluating consumer and trade sales promotions.


Definitions:

Pterygoid

Refers to muscles in the jaw area that are involved in jaw movements, including chewing and speaking.

Hyoglossus

A muscle in the tongue that depresses and retracts the tongue to assist in swallowing.

Orbicularis Oris

The circular muscle around the mouth that controls the movements of the mouth and lips.

Masseter

A facial muscle that plays a major role in the chewing of solid foods.

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