Which of the Following Is NOT a Key Principle That

question 78

Multiple Choice

Which of the following is NOT a key principle that companies should follow to ensure effective event marketing.

• A) Use sponsorships to complement other promotional activity.
• B) Formalize selection criteria.
• C) The size of the target audience reached by the event is most critical.
• D) Select an event with an image that sells.
• E) Select events offering exclusivity.

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Definitions:

Individualistic

A trait or culture emphasizing the importance and value of the individual over the collective group.

Respected

Earning esteem or admiration from others due to qualities such as integrity, achievements, or fairness.

Zone of Indifference

A conceptual range within which individuals are indifferent to authority's decisions or directives, either accepting or obeying them without resistance.

Perceived

Understood or interpreted in a certain way by an individual, based on their personal judgment, feelings, or opinions.