A Strategy Used by Non-Sponsors of an Event to Capitalize

question 83

Multiple Choice

A strategy used by non-sponsors of an event to capitalize on the prestige and popularity of the event by giving the false impression they are sponsors is also called

• A) buzz marketing.
• B) false marketing.
• C) ambush marketing.
• D) venue marketing.
• E) aggressive marketing.

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Definitions:

Common Ancestor

The most recent individual from which all organisms in a group are directly descended.

Metabolic Processes

The complex series of chemical reactions within organisms that enable them to maintain life, including pathways for energy production, synthesis of new molecules, and breakdown of substances.

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions used in the growth, development, functioning, and reproduction of all known living organisms and many viruses.

Hardy-Weinberg Equilibrium

The principle stating that the genetic variation in a population will remain constant from one generation to the next in the absence of disturbing factors.