If an Organization Does Not Have Anything Newsworthy to Say

question 5

Multiple Choice

If an organization does not have anything newsworthy to say directly about a product, they may try to generate publicity by promoting a marketing activity that is related to the product. This is known as

• A) public affairs.
• B) poor strategy.
• C) promotional strategy.
• D) borrowed-interest strategy.
• E) low-interest strategy.

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Definitions:

Virtual Organization

A network of independent entities that collaborate through information technology to achieve common goals, often without a centralized physical office.

Strategic Alliances

Partnerships between two or more companies that come together to pursue mutual goals while remaining independent organizations.

Information Technology

Information technology is the use of computers, software, networks, and other electronic devices to store, process, retrieve, transmit, and protect information.

Matrix Organization

A flexible organizational structure that combines elements of both functional and project-based divisions, allowing for more dynamic assignment of tasks and responsibilities.