Public Relations Effectiveness Is Measured Based on Output, Outgrowth, and Outcomes

question 68

Essay

Public Relations effectiveness is measured based on output, outgrowth, and outcomes. Explain each form of measurement. Where does equivalent advertising value fit it?

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Definitions:

Total Assets

The sum of all assets owned by an entity, including current and non-current assets, used to provide a comprehensive view of the entity's financial strength.

Return On Investment

A financial metric used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments, measuring gain versus cost.

Net Book Value

The value of an asset as recorded in the accounting records, subtracting accumulated depreciation or amortization from the original cost.

Intrinsic Reward

A type of motivation driven by an internal reward, like personal satisfaction or enjoyment of a task.