Domtar Recently Ran an Ad to Show Its Proactive Stance

question 23

Multiple Choice

Domtar recently ran an ad to show its proactive stance on protecting the environment. This is an example of

• A) image advertising.
• B) advocacy advertising.
• C) public advertising.
• D) environmental advertising.
• E) corporate advertising.

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Definitions:

Gender

The physical, behavioral, and personality traits that a group considers normal for its male and female members.

Social Construction

A concept or perception that has been created and accepted by the members of a society through cultural or social practice.

Constructionist Perspective

A theoretical viewpoint that suggests knowledge and reality are not inherently natural but are constructed through social processes and interactions.

Binary Male-Female

A traditional classification system that divides gender into two distinct, opposite and disconnected forms of masculine and feminine.