The Good Purpose Survey Conducted by Global PR Firm Edelman

question 79

Multiple Choice

The Good Purpose survey conducted by global PR firm Edelman shows that some ______ of Canadians are more likely to recommend a brand that supports a good cause than one that doesn't.

• A) 60%
• B) 80%
• C) 50%
• D) 90%
• E) 70%

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Definitions:

Split Half

A reliability measure where a test is divided into two parts, and the scores on both halves are compared to assess the consistency of the test results.

Inter-Item

Pertaining to the relationship or correlation between different items or variables within a dataset or survey.

Validity

The extent to which a test, measure, or research study accurately represents or measures what it is intended to, ensuring the findings are truthful and applicable.

True Zero

A point on a scale which indicates the absolute absence of the quantity being measured.