A Document Containing All the Essential Elements of the Story

question 85

Multiple Choice

A document containing all the essential elements of the story (who, what, when, where, and why) is called a

• A) press release.
• B) press kit.
• C) video news release.
• D) feature story.
• E) press conference.

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Definitions:

Unmet Needs

The gaps in the market where demand for a product, service, or solution exists but is not currently being met by the supply.

Entrepreneurs

Individuals who undertake the creation, organization, and management of a business venture, along with its risks, in order to make a profit.

Marketplace

A platform or environment where commercial transactions between buyers and sellers take place.

Opportunity Recognition

The ability to identify a viable idea or market gap that can be exploited for business or entrepreneurial purposes.