Examlex
In most cases, a company will use either a "push" promotion strategy or a "pull" promotion strategy, rarely both.
Experimental Group
In an experiment, this is the group that receives the treatment or intervention being tested.
Control Group
In experimental research, a group of subjects not exposed to the treatment being studied, used as a baseline to measure the effect of the treatment.
Laboratory Experiment
A controlled study conducted in a specially equipped environment where variables can be manipulated and outcomes measured.
Field Experiment
A study conducted in a real-world setting where the researcher manipulates one or more variables to observe the effect on a particular outcome.
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