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List and Describe the Elements of a Sales Promotion Brief

question 45

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List and describe the elements of a sales promotion brief.


Definitions:

Break-Even Sales

The sum of money needed to offset all constant and fluctuating expenses, achieving a financial break-even point with no gains or deficits.

Current Sales

The total revenue generated from sales activities in the most recent accounting period.

Break-Even Point

The production level at which total revenues equal total expenses, and the company makes neither a profit nor a loss.

Sales Mix

The combination of different products or services that a company sells, represented as percentages of total sales.

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