The Most Common Objective of Consumer Promotion Is to

question 72

Multiple Choice

The most common objective of consumer promotion is to

• A) obtain distribution.
• B) stimulate multiple purchases.
• C) encourage trial purchase.
• D) increase brand awareness.
• E) change a brand's position in the minds of consumers.

---

Definitions:

Service Failure

A situation where a service does not meet a customer's expectations, leading to dissatisfaction or complaints.

Inseparability of Services

Refers to the concept that services are produced and consumed at the same time, meaning the provider and the customer must be present for the transaction to occur.

Satisfaction Guarantees

A promise made by a company to refund or replace a product if a customer is not satisfied with the purchase, intended to reduce purchase risk and increase customer trust.

Heterogeneity

In marketing, it refers to the variability and diversity in services or products offered to meet the different needs and preferences of consumers.