Which of the Following Is NOT a Common Consumer Promotion

question 62

Multiple Choice

Which of the following is NOT a common consumer promotion objective?

• A) trial purchase
• B) brand awareness
• C) multiple purchases
• D) brand loyalty
• E) repeat purchase

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Definitions:

Normal Return

The minimum profit needed by investors to justify the capital invested in a business venture, often equated to the opportunity cost.

Total Revenue

Total Revenue is the total amount of money received by a firm from sales of goods or services before any expenses are deducted.

Economic Profit

The contrast between cumulative revenue and cumulative costs, taking into account both clear and veiled expenses.

Economic Costs

The sum of explicit costs (direct payment for resources) and implicit costs (opportunity costs of using resources owned by the firm).