Many Manufacturers Do Not Select Product Sampling as a Sales

question 64

Multiple Choice

Many manufacturers do not select product sampling as a sales promotion strategy

• A) because product sampling has no proven effect on trial purchase.
• B) because sampling is difficult logistically.
• C) because the redemption rate for product samples is low.
• D) due to the high costs involved.
• E) due to the difficulty in producing samples.

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Definitions:

Transportation Costs

Expenses associated with the movement of products or materials from one location to another, which can include shipping, fuel, and labor costs.

Distribution

The process of moving goods from production locations to points of sale and ultimately to end consumers.

Supply Chain

The entire system of producing and delivering a product or service, from the initial sourcing of materials to the delivery to consumers.

Response Time

The duration taken to react or respond to a request, requirement, or stimulus, crucial in customer service and operational efficiency.